Interview

Ep 58 – Live and Learn: A new MVNO approach with Peter Adderton

This week’s guest

Executive Voice: Peter Adderton, CEO of MobileX

Peter Adderton

CEO MobileX

Telcos have a ton of subscriber data at their fingertips, yet most never tap its value. MobileX is ready to show them the way. It’s using AI and subscriber usage insights to price personalized plans with transparency, and hoping to build trust between telco and customers in the process.

In this episode, I talk to MobileX CEO and serial entrepreneur, Peter Adderton. He’s going to tell us what MobileX is up to and how it’s filling an unmet need. Click play to hear our conversation about:

  • Why Peter started MobileX [03:10];
  • Why customer trust is key to its brand [06:23]; 
  • How the company benefits from being a digital first, app-driven business [08:38]; and
  • The economics behind MVNO success [13:57].

Links and Resources

  • You can find the transcript for this episode here.
  • Visit the MobileX website to learn more about the company. 
  • Follow @peter_adderton on Twitter—he’s constantly commenting on the industry!
  • Learn more about the upcoming MVNO Summit at Mobile World Congress 2023. Totogi is a gold sponsor—let’s meet while we’re there!
  • Learn about Stetson Doggett’s Best Phone Plans.
  • Check out Totogi, my company that’s building software to generate the perfect plan for every subscriber.
  • Peter is from the land down under and now lives in California. Check out the trailer from Crocodile Dundee, the 1986 movie about another Australian making his way in the States.

Follow DR

The Telco in 20 podcast won a 2022 Gold Hermes Award and was recognized on Forrester’s 2021 list of the Top 100 Channel Podcasts and Feedspot’s Top 10 Telecom Podcasts list.

If you enjoy the podcast, would you leave us a short review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews!

Podcast Credits

  • Executive Producer and Host: Danielle Rios Royston, TelcoDR
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Editor/Producer: Alisa Jenkins Wilson, Springboard Marketing
  • Audio Editing: Andrew Condell
  • Associate Producer: Kriselda Dionisio
  • Music: Dyami Wilson

Most popular podcasts

  1. Ep 108 – ☕ Wake up and smell the BSS with Ray Le Maistre from TelecomTV ☕
  2. Ep 107 – 🧣Wrapping your head around Responsible AI🧣 (Ferry Grijpink)
  3. Ep 105 – NVIDIA’s vision for AI and the RAN (Chris Penrose)
  4. Ep 100 – The SPECIAL 100th episode of Telco in 20

Subscribe now

Get my FREE newsletter, delivered every two weeks, with curated content to help telco execs across the globe move to the public cloud.

Wanna talk public cloud?

Set up a meeting with our team to learn how to tap the immense business value it can bring.

Get in touch

More episodes from Telco in 20

Ep 61 – SUPERCHARGE your MVNO with personalization

Podcast

Ep 61 – SUPERCHARGE your MVNO with personalization

7 March 2023 – MVNO’s can delight customers and grow ARPU by using carrier-grade, public cloud-native SaaS software (like Totogi!) to gain real-time insights and deliver superior subscriber experiences.

Executive Voice: Hesham Fahmy, CIO, TELUS

Interview

Hesham Fahmy, CIO, TELUS on becoming a cloud-native tech-co

10 January 2023 – TELUS is on a path to become a cloud-native organization. CIO Hesham Fahmy talks about how the telecom built momentum for its cloud journey and lessons it learned that other telcos should know.

Telco in 20 Podcast - Featured Guest: Marc Rouanne, Executive Vice President & Chief Network Officer, dish wireless.

Podcast

Ep 56 – Best of 2022: DISH, The Telco Pioneer

13 December 2022 – DISH Wireless’ Marc Rouanne brings home the gold! His episode of Telco in 20 was the most listened to AND WATCHED of 2022. Tune in to hear him talk about DISH’s new 5G network, open APIs, and more.