Ep 45 – Drumming up ways to increase ARPU with McKinsey

This week’s guest

Executive Voice: Ferry Grijpink, Partner, at McKinsey & Company

Ferry Grijpink

Partner Global Telecom, Media & Tech practice of McKinsey

Telco leaders have been scratching their heads about how to monetize their 5G network. One of the world’s top think tanks, McKinsey & Company, has opinions on this topic—and research to back them up.

For this episode, I’m joined by McKinsey Partner Ferry Grijpink, founder of the McKinsey Center for Advanced Connectivity. He’s got great insights into how data analytics can help telcos personalize the subscriber experience and boost ARPU. Listen now to hear our conversation about:

  • What McKinsey’s research reveals about monetizing 5G investments [03:19]; 
  • Why telcos need to un-commoditize their products [04:24];
  • How delivering more personalized offers can boost ARPU [08:15]; and
  • Why the public cloud, AI, and ML are critical to achieving ARPU growth [16:15].

Links and Resources

Author’s bio

Ferry leads the McKinsey Center for Advanced Connectivity within McKinsey & Company’s Technology, Media & Telecommunications Practice, and advises telecommunications companies on strategy, marketing, and operations, including mobile operators that are launching adjacent businesses in areas such as mobile health and money services. He also co-leads McKinsey’s research on deploying and commercializing next-generation infrastructures, such as fiber, mobile broadband, and 5G networks.

Follow DR

The Telco in 20 podcast won a 2022 Gold Hermes Award and was recognized on Forrester’s 2021 list of the Top 100 Channel Podcasts and Feedspot’s Top 10 Telecom Podcasts list.

If you enjoy the podcast, would you leave us a short review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews!

Podcast Credits

  • Executive Producer and Host: Danielle Rios Royston, TelcoDR
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Editor/Producer: Alisa Jenkins Wilson, Springboard Marketing
  • Audio Editing: Andrew Condell
  • Associate Producer, Kriselda Dionisio
  • Music: Dyami Wilson

Most popular podcasts

  1. Mats Granryd, Director General, GSMA, talks Open Gateway
  2. Marc Rouanne, EVP & Chief Network Office, DISH Wireless on rolling out a new, greenfield, 5G network.
  3. Peter Adderton, CEO of MobileX on a new MVNO approach.
  4. Ferry Grijpink, Partner, at McKinsey & Company talks about boosting ARPU through personalization.

Subscribe now

Get my FREE newsletter, delivered every two weeks, with curated content to help telco execs across the globe move to the public cloud.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Wanna talk public cloud?

Set up a meeting with our team to learn how to tap the immense business value it can bring.

More episodes from Telco in 20