Ep 77 – Why do subscribers churn: network coverage or price?

This week’s guest

Stetson Doggett

Founder BestPhonePlans.net

There are more than 30,000 mobile phone plans available globally. That’s a staggering number, and one that at least partially explains why up to 90% of consumers are on plans that aren’t a good fit for their needs. For this episode, I sit down with Stetson Doggett, founder of BestPhonePlans.net and cofounder of CoverageMap.com. His mission is to help U.S. consumers cut through the noise to find the best cell phone plans and network coverage for their location and budget. He’s got insights into why subscribers churn that telco execs need to know. 

Listen now to hear:

  • The number one reason customers shop for a new phone plan [04:12];
  • The biggest tradeoffs between MNO vs MVNO plans [09:07];
  • Whether or not consumers know how much data they use [11:32]; and
  • The idea behind the crowd-sourced CoverageMap.com and how it helps consumers [13:25].

Links and resources

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Guest bio

Stetson Doggett reviews and explains cell phone plans to an audience of more than 100,000 subscribers on YouTube. He also runs the website BestPhonePlans.net to help consumers compare cell phone plans. Most recently, he cofounded CoverageMap.com, a project building crowd-sourced maps of cellular coverage to help consumers identify the best networks in their area.

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The Telco in 20 podcast won 2023 and 2022 MarCom Awards, a 2022 Hermes Award, and was recognized as a Forrester Top 100 Channel Podcast and Feedspot Top 10 Telecom Podcast.  If you enjoy the podcast, would you leave us a short review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews!

Podcast credits

  • Executive Producer and Host: Danielle Rios Royston, TelcoDR
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Editor/Marketing: Alisa Jenkins, Springboard Marketing
  • Editing: Andrew Condell
  • Associate Producer: Kriselda Dionisio
  • Music: Dyami Wilson

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