Ep 89 – What’s up with Totogi: The public cloud is perfect for Africa

This week’s guest

Telco in 20 Guest Shay Assaraf Totogi

Shay Assaraf

Chief Marketing Officer Totogi

The hyperscalers are spending billions to build regions in Africa, setting the stage for the public cloud to revolutionize the continent’s telcos. With regulations easing and the number of affordable SaaS solutions growing, African telecoms are poised for an era of growth and success. 

Are the continent’s telcos ready to make the most of all the public cloud offers? In this episode, I talk with Shay Assaraf, Totogi’s chief marketing officer, about their progress with public cloud adoption and Totogi’s groundbreaking deal with Zain Sudan, a Tier 1 mobile network operator (MNO) in the region. Listen now to hear:

  • How all of the Big 3 hyperscalers are expanding their African footprint [04:57];
  • Examples of partnerships between African telcos and hyperscalers for connectivity, AI/ML, cloud computing and more [06:27];
  • Advice for navigating the continent’s data regulations and security concerns when adopting the public cloud [09:24]; and
  • How Totogi helped Zain Sudan to move off of its Ericsson charger in 18 days [15:03].

Links and resources

Wanna talk public cloud? Telco execs, set up a meeting with our team to learn how to tap the immense business value it can bring.

Guest bio

Shay is a seasoned tech B2B marketing executive with nearly 20 years of experience, specializing in positioning, go-to-market, product marketing and building growth marketing programs for disruptive technologies and practices. He currently serves as a CMO in Totogi where he is part of a leadership team aiming to help telcos monetize their networks through AI and the public cloud. He previously served as a CMO in Gentrack, Sapiens and Optiva, where he played a pivotal role in steering a significant strategic product and go-to-market shifts to enable growth through delivering value to customers and leveraging disruptive technologies and practices. 

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The Telco in 20 podcast won 2022 and 2023 MarComm Awards, a 2022 Gold Hermes Award, and was recognized as a TeckNexus Top 12 Telco and Tech Podcast, Forrester Top 100 Channel Podcast, and Feedspot Top 10 Telecom Podcast. If you enjoy the podcast, would you leave us a short review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews!

Podcast credits

  • Executive Producer and Host: Danielle Rios Royston, TelcoDR
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Editor/Marketing: Alisa Jenkins, Springboard Marketing
  • Editing: Andrew Condell
  • Associate Producer: Kriselda Dionisio
  • Music: Dyami Wilson

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