Ep 83 – Monetizing Network APIs

This week’s guest

Ferry Grijpink

Partner McKinsey & Company

It’s been a year since the GSMA announced its Open Gateway initiative and the telco industry is working to figure out how to monetize network APIs to their full advantage. For this episode, I talk with McKinsey & Company Partner Ferry Grijpink about the API economy and what operators need to do to capture revenue and build their strategic position. Listen now to hear: 

  • Ferry’s advice for telecoms that want to monetize network APIs [03:18];
  • How telcos can leverage established relationships with enterprise customers to attract developers [06:58]; 
  • Ferry’s opinion on whether it’s important for telcos to own the developer relationship [09:22]; and
  • The importance of developing valuable use cases for network APIs to accelerate their adoption [13:22].

Links and resources

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Guest bio

Ferry leads the McKinsey Center for Advanced Connectivity within McKinsey & Company’s Technology, Media & Telecommunications Practice, and advises telecommunications companies on strategy, marketing, and operations, including mobile operators that are launching adjacent businesses in areas such as mobile health and money services. He also co-leads McKinsey’s research on deploying and commercializing next-generation infrastructures, such as fiber, mobile broadband, and 5G networks.

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Podcast credits

  • Executive Producer and Host: Danielle Royston, TelcoDR
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Editor/Marketing: Alisa Jenkins, Springboard Marketing
  • Editing: Andrew Condell
  • Associate Producer: Kriselda Dionisio
  • Music: Dyami Wilson

Most popular podcasts

  1. Mats Granryd, Director General, GSMA, talks Open Gateway
  2. Marc Rouanne, EVP & Chief Network Office, DISH Wireless on rolling out a new, greenfield, 5G network.
  3. Peter Adderton, CEO of MobileX on a new MVNO approach.
  4. Ferry Grijpink, Partner, at McKinsey & Company talks about boosting ARPU through personalization.

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