Ep 84 – MobileX's AI-driven approach

This week’s guest

Peter Adderton

Chief Executive Officer MobileX

Startup MVNO MobileX is going after the US market with the belief that most mobile subscribers don’t know how much data they need. Instead of pushing unlimited plans, the company offers an AI-based tool that analyzes each subscriber’s usage and creates personalized plans for them. 

I spoke with MobileX CEO Peter Adderton last year, and now he’s spilling the beans on what’s been happening with MobileX, its plans for 2024, and the company’s exciting new deal with Walmart. Listen now to hear:    

  • How MobileX’s AI-based data forecaster tool debunks the idea that consumers understand their data needs [02:18];
  • Strategies for using two SIMs, a primary and secondary, to lower costs while maintaining coverage [06:20];
  • The impact of MobileX’s new agreement with Walmart [10:04];
  • What’s next for the company’s technology and marketing [12:35].

Links and resources

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Guest bio

Peter Adderton is founder and CEO of MobileX, a wireless brand positioned to disrupt the wireless industry. He is the driving force behind two of the most successful youth brands established in the mobile industry—Boost Mobile and Amp’d Mobile. Peter catapulted the Boost brand to become one of the fastest growing wireless brands in its category in all markets with annual revenues over $500M and more than five million subscribers.

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Podcast credits

  • Executive Producer and Host: Danielle Royston, TelcoDR
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Editor/Marketing: Alisa Jenkins, Springboard Marketing
  • Editing: Andrew Condell
  • Associate Producer: Kriselda Dionisio
  • Music: Dyami Wilson

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