Ep 74 – It’s time to take on Twilio!

The telecom industry agrees that the future of 5G and enterprise telco lies in monetizing network APIs. But communications platform-as-a-service (CPaaS) company Twilio has been eating telco’s lunch by not only capturing messaging revenue, but also dominating enterprise IT departments. 

For this episode, I’m sharing my recent TelecomTV talk about how telcos can beat Twilio and take back what’s theirs. I share a three-step plan for regaining a strategic position within enterprise IT departments, and give a sneak peek at a new Totogi CPaaS product that can help. 

Click play to hear: 

  • What’s happened to telcos’ Application-to-Person (A2P) APIs market share over the last decade [03:51];
  • The big difference Twilio-compatible APIs could make [05:35]; 
  • How telcos can use owner economics to undercut Twilio pricing [06:38]; 
  • How Totogi’s latest product, Whoosh!, can help [07:45]; and 
  • Why telcos need to start now [09:26].

Links and resources

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The Telco in 20 podcast won a 2022 Gold Hermes Award and was recognized on Forrester’s 2021 list of the Top 100 Channel Podcasts and Feedspot’s Top 10 Telecom Podcasts list.

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Podcast credits

  • Executive Producer and Host: Danielle Rios Royston, TelcoDR
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Editor/Marketing: Alisa Jenkins, Springboard Marketing
  • Editing: Andrew Condell
  • Associate Producer: Kriselda Dionisio
  • Music: Dyami Wilson

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