Ep 29 – Telco in 20’s Best of 2021

This week’s guest

Juha Korhonen

Senior Director, Research and Advisory Gartner

We just passed our first anniversary (woohoo!) and we’ve been looking back through some of our most beloved episodes. Our most popular one was a conversation with transformation-leader Juha Korhonen, who gave us a behind-the-scenes look at Zain Group’s successful launch of Yaqoot, a digital mobile operator in the Middle East. The original episode went live on May 4, and since then it’s been listened to thousands of times.

I’m always preaching that using the public cloud requires a new mindset. It’s not about running workloads in different locations; it’s about taking a completely fresh approach to building and managing software. If you do a great job, you can get results you never thought possible. The proof is in the Yaqoot. It’s proved that telcos can focus on customers, save a ton of money, AND achieve massive growth.

Our guest, Juha Korhonen, was instrumental in getting Yaqoot off the ground, and in this episode he tells us how he did it. Listen to our conversation to hear about:

  • The advantage of starting with a blank sheet of paper [4:48];
  • The approaches to transformation Juha’s team considered, and which one they chose [5:51];
  • How Yaqoot turned telcos’ biggest cost drivers – sales commissions, customer care, IT management – upside down [10:07];
  • The project’s shocking effect on subscriber growth and the bottom line [21:31];
  • Juha’s advice for other telcos trying to turn their ship [24:02].

Yaqoot has a great story and I want to hear more just like it. If you’re a telco exec driving transformational change, I want you on the podcast! Reach out to me on Twitter or LinkedIn.

Links and Resources

Author’s bio

Juha Korhonen is a senior executive with more than 25 years of experience in the telecom industry. He built, launched, and operated Zain Group’s fully digital operator Yaqoot in 2020. He has held several C-level roles, including Group Director of Digital and Innovation with Zain Group, as well as Chief Commercial Officer for Zain Saudi Arabia and Wataniya Telecom in Kuwait. He is currently Senior Director, Research and Advisory, at Gartner.

Follow DR

The Telco in 20 podcast won a 2022 Gold Hermes Award and was recognized on Forrester’s 2021 list of the Top 100 Channel Podcasts and Feedspot’s Top 10 Telecom Podcasts list.

If you enjoy the podcast, would you leave us a short review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews!

Podcast Credits

  • Executive Producer and Host: Danielle Rios Royston, TelcoDR
  • Executive Producer: Kristin Donelson, OneLouder Marketing
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Editor/Producer: Alisa Jenkins Wilson, Springboard Marketing
  • Audio Editing: Andrew Condell
  • Music: Dyami Wilson

Most popular podcasts

  1. Mats Granryd, Director General, GSMA, talks Open Gateway
  2. Marc Rouanne, EVP & Chief Network Office, DISH Wireless on rolling out a new, greenfield, 5G network.
  3. Peter Adderton, CEO of MobileX on a new MVNO approach.
  4. Ferry Grijpink, Partner, at McKinsey & Company talks about boosting ARPU through personalization.

Subscribe now

Get my FREE newsletter, delivered every two weeks, with curated content to help telco execs across the globe move to the public cloud.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Wanna talk public cloud?

Set up a meeting with our team to learn how to tap the immense business value it can bring.

More episodes from Telco in 20